· Journal ·
Our journal
Inspiration, guides and case studies for your wedding.
- August 27, 2026 · 6 min read
How to set your wedding planner rates when you are starting out
Start from your hours rather than the market, choose between flat fee and percentage, and work out the rate below which you lose money.
Read → - August 27, 2026 · 8 min read
How much does a wedding planner cost in 2026, and do you need one?
Full, partial or day-of coordination: what a wedding planner really costs in 2026, and how to know if you need one.
Read → - August 27, 2026 · 7 min read
Wedding planner: do you know the real profitability of each wedding you run?
Revenue tells you nothing about profitability. A per-wedding P&L tells you which kind of job actually pays.
Read → - August 26, 2026 · 6 min read
How to get your first three wedding planning clients
Your first three clients almost never come from the channel that will feed the next thirty. Here is where they actually come from.
Read → - August 26, 2026 · 6 min read
Choosing a wedding photographer in France: prices, packages, and what you are actually buying
A wedding photographer bills 40 to 50 hours of work, of which you will witness about a dozen. Here is how to read the prices and the packages.
Read → - August 26, 2026 · 7 min read
Wedding planner accounting: what you have to keep, and what you should actually read
A wedding studio runs two sets of books: the one the tax office requires, and the one that tells you whether you made money.
Read → - August 21, 2026 · 5 min read
How to become a wedding planner in France: status, first clients, and the real job
Training, legal status, insurance, first bookings: what to put in place before launching, without the fantasy that usually comes with it.
Read → - August 21, 2026 · 5 min read
Running five, eight, twelve weddings at once without dropping anything
The problem with a full caseload is not workload, it is context switching. Here is how to neutralise it.
Read → - August 21, 2026 · 6 min read
The wedding planner contract: the clauses that protect you, and the ones always missing
Deposits, cancellation schedules, withdrawal periods, force majeure: what your contract needs to say, and what it usually forgets.
Read → - August 18, 2026 · 8 min read
How much does a wedding cost in 2026? The real numbers, category by category
Average budget, cost per guest, category-by-category breakdown: the real numbers of a wedding, and why one couple in two overspends.
Read → - August 18, 2026 · 6 min read
A wedding isn't just a project: keeping track of what you feel while planning it
Gathering scattered inspiration, keeping track of what you feel: the two needs no logistics tool covers.
Read → - August 18, 2026 · 6 min read
Planning your wedding with others: giving access to your witnesses without sharing everything
Sharing a file is all or nothing. Section-by-section access lets you delegate without losing control of your wedding.
Read → - August 18, 2026 · 7 min read
Planning your wedding on a spreadsheet: what it does well, and where it cracks
What the spreadsheet does well, the three places it cracks, and how to know when it's time to switch.
Read → - August 18, 2026 · 8 min read
Wedding timeline: the 12-to-18-month checklist, in the right order
What to do when, from D-18 months to the day itself: the complete wedding timeline, built backwards from the date.
Read → - August 17, 2026 · 6 min read
Wedding RSVP: the mini-site that updates your list on its own
A mini-site that looks like your wedding, replies per person and per event, and reminders that go out on their own.
Read → - August 17, 2026 · 5 min read
The Wedding Registry Redefined: Guiding Your Loved Ones Without Losing the Personal Touch (or Paying Commissions)
Nothing will ever replace the emotion of a handwritten card or a gift given in person. A modern wedding registry should simply guide your guests—without getting in the way or taking a cut of their generosity.
Read → - July 30, 2026 · 15 min read
How to plan your wedding: the complete guide, in the right order
The founding decisions, the timeline, the budget, the guests: the complete structure of wedding planning, step by step.
Read → - July 7, 2026 · 12 min read
Wedding day timeline: yours, and the one others actually need
The day-of timeline isn't for the couple, it's for those who run the day. The three layers (schedule, notes, contacts), the rain test, and the groom / witness contrast.
Read → - June 18, 2026 · 11 min read
Wedding guest list: the half you manage, the half that escapes you
Wedding guest list: the logistical half you manage and the human half that escapes you. Save-the-dates, RSVPs, plus-ones, dietary needs, and the real point about guests no tool can fix.
Read → - May 23, 2026 · 14 min read
Wedding budget: why one couple in two goes over
Wedding budget 2026: why one couple in two goes over their planned budget. The numbers, the mental load, the spreadsheet trap, the 6 hidden costs, and our own mistake.
Read → - May 11, 2026 · 9 min read
Wedding seating plan: our method
How to take the drama out of your wedding seating plan: the method we used for our own, the steps, the choices, and the decision we made before placing anyone that changed everything.
Read → - May 5, 2026 · 10 min read
Planning a wedding as a couple: the stages ahead
We started planning with a shared Excel and a WhatsApp thread. The stages we wish we'd known beforehand, and the blind spots we discovered too late.
Read → - April 30, 2026 · 3 min read
The story of ÆTHERNA
From our wedding in Réunion Island in 2023 to the creation of ÆTHERNA. How a project manager's mindset, drawn from years in renewable energy, became a platform built for the serenity of future couples on their Jour J.
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